GWA COMMITS TO PURPLE TUESDAY
GWA commits to Purple Tuesday
GWA has announced it will participate in Purple Tuesday 2019, taking place on 12 November. Purple Tuesday promotes the £2.25 trillion* global spending power of disabled people and their families and calls on all organisations to make changes to improve the customer experience for disabled people.
Why Purple Tuesday?
Purple Tuesday has been developed by disability organisation Purple; which works with businesses to improve the customer experience for disabled people.
Last year, the first ever Purple Tuesday was a huge success – with over 1,500 pledges to make concrete changes and improve the customer experience for disabled people. This included commitments such as: staff training, digital audits, better signage and training of frontline staff in basic British sign language. Purple Tuesday gathered support from over 750 businesses.