MISS MACAROON CELEBRATES INTERNATIONAL WOMEN’S DAY AT GWA
International Women’s Day | Wednesday, 8th March 2017
Founder Rosie Ginday has created a selection of macaroons especially for the day which are adorned with inspirational women from throughout history. Accompanying this in their window display is a slide projection shedding a light on these revolutionary women.
Established in the early 1900s the theme for this years IWD is #BeBoldForChange and is calling for people to take ground-breaking action that drives the greatest change for women.
The women featured in Miss Macaroon’s display are true reflections of this ethos and include; Bessie Coleman, the first woman of African American and the first woman of Native American descent to hold a pilots licence and Dame Ethel Smyth, a writer and composer who was a key member of the suffragette movement, just to name a few.
SUGAR, SPICE, AND EVERYTHING ENTREPRENEURIAL: MISS MACAROON HEADS TO 10 DOWNING STREET
Also in for a treat this International Women’s Day, Rosie Ginday has been invited to meet the Prime Minister; joining other forward-thinking entrepreneurs to consider how the country can put its best foot forward for its female population in years to come.
The afternoon reception will see people from around the UK head to the country’s most famous address. In light of the World Economic Forum’s prediction that the gender gap won’t close entirely until 2186, the meeting of minds will look at ways to accelerate this progress. The day will be both a celebration of the social, economic, cultural and political achievements of women, but will also give attendees to chance to discuss and declare the bold actions that they will take as individuals and organizations to help progress the gender agenda.
Speaking about the prestigious invitation, Rosie said:
“I am incredibly proud to be chosen as one of the Prime Minister’s guests and I’m looking forward to meeting others that are as passionate about helping women succeed as I am. This opportunity is truly humbling and I am honoured to be able to represent myself, my company, and my city at Downing Street.”
Since starting in 2011, Miss Macaroon has become a pioneer in both the patisserie industry and the world of social enterprise. Pledging to change the world one macaroon at a time with its ‘Macaroons That Make A Difference’ initiative, the company provides a four-week pastry training courses for 18-35 year-old, long term, unemployed people in the Midlands, and guidance for those in similar situations looking to pursue a career in retail. So far, the scheme has already helped 26 young people gain qualifications.
Of the 26 people helped by the initiative, four of these have been trained in its Great Western Arcade store. Miss Macaroon began its retail journey last October when it launched its first luxury store and prosecco bar in GWA. Welcomed by the city, the shop has had an incredibly successful first six months in the arcade, exceeding projected sales figures by 6%. In addition, the trained retail team has continued to grow since opening its doors; a fact that Rosie is very proud of.
“I couldn’t be more pleased with our first retail store, as we’ve enjoyed such a successful first six months. In that time, Miss Macaroon has been able to support so many people in its journey and has established itself as one of the frontrunners for changing the way we shop and consume. I look forward to hearing other ideas at the International Women’s Day reception and implementing these when I return, so that Miss Macaroon can continue to help make a much-needed difference,” added Rosie.